Sjoeke is a Brussels'Flemish word for darling, so you can read this as "darlings from Brussels"; connected with the French word "choux" you can also read this as Brussels'sprouts; mon chou is also used in French to say "my darling"; this blog on life in Brussels started originally in support of the BOZAR project POZE to document life in St Josse and other Brussels' towns. A Sjoeke is also a delicious pastry (chocolate or mocca with a cream filling, éclair in French)
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